The intention of the Bitcoin Black IEO (initial exchange offering) is to fund multiple community foundations, which will contribute to the future growth of the ecosystem.
IEO funds will go directly to the foundations decided by the community through voting to push the project forward.

Once 1 million users have received their airdrop, the IEO begins:
Price of coins will be $0.01 at IEO, with a capped entry amount.
At IEO what will be have:
1 million members
Time tested blockchain with millions of successful transactions processed.
A better growth rate than all of the top 10 cryptocurrencies.
A true fair payment ecosystem giving the power back to the people.
A method to get Bitcoin Black into every school yard, university, workplace, and community and exceed 10 million real users.

More information on the IEO in the whitepaper.